Susan Boyle: A World Wide Rave

Over the past several days, the world has witnessed an example of what David Meerman Scott calls a World Wide Rave. I am referring, of course, to 47 year old, never married, never kissed, Susan Boyle who stunned a British audience at the April 11 episode of Britain's Got Talent.

Since then the YouTube video of Ms' Boyle's performance has been viewed over 4 million times and she has become an instant, world wide celebrity.

People have emailed this video link to others, posted it on their Facebook pages, Dugg it, and tweeted about it because it is one of the most heart warming things many of us have seen in a long, long time (I've watched the video at least five times and have teared up every time).

David Meerman Scott describes a World Wide Rave as when people talk, email or tweet about you and/or your content. When they spread the news about you willingly without being coerced, and create buzz about you. This has certainly been the case for Ms. Boyle's wonderful performance.

So what is the marketing lesson here? I hardly expect that I will ever create the kind of international buzz surrounding Susan Boyle, but I can create the best content I am capable of. Frankly, I don't need to have international acclaim, I just need to create buzz within my niche of helping professional services organizations market themselves better with social media.

Social media gives all of us the tools to create our own modest levels of buzz, so long as we bring good, valuable content to the party. Think of ways you can solve other peoples' problems for them. Think of how you can help them achieve a goal or obtain something they really want. Then create content that will achieve these things for others.

To learn more about creating a World Wide Rave, I first recommend that you download David Meerman Scott's free ebook, The New Rules of Viral Marketing. After that, you will likely want to read his new book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

And if you haven't already seen Susan Boyle's video, click this link. It's worth if only to see Simon's jaw drop.

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COPYRIGHT © 2009, Charles Brown
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April 15, 2009 at 11:23 AM David Meerman Scott said...

Reminds me of Paul Potts, another World Wide Rave.

April 20, 2009 at 12:45 PM Charles Brown said...

Yes, definitely David. The point, I believe, is that good content can spread across the globe with today's social media tools faster than ever before.

For marketers, even achieving a modest level of a World Wide Rave can result in significant exposure.