How to Write a Great Blog Article Even if You Hate to Write

I am constantly stressing to my clients the urgency of creating content on the web as a means of building a personal brand and attracting new business.

Why? Well think of how you go about buying a new product or service. Chances are that if the price of such a purchase is large enough or if it is important enough, you go online to find out information. Studies of buyer behavior show that 80% of all significant purchases begin with a Google search.

So it should go without saying that if this is how you go about spending your own money, your potential clients will act the same way.

But what if you hate to write, feel you are not a good writer or just don't have the time to write?

Here is a tip that I use when I want to write a good article fast:

Instead of writing statements, write questions. I have found that I can fill up a page with questions in a fraction of the time it takes me to write a page of regular text.

If you write out 2 to 5 questions on your topic, then all you have to do is write an answer to each question. It is a really, really fast way to write a quality article. The questions form the framework or outline, but it is always easier to answer questions than it is to come up with and explanation of something.

Questions have a way of focusing the mind. The mind loves questions and will work much more efficiently if you frame what you want to communicate in this format.

Try this idea next time you are stuck for ideas or hit the wall of a bad case of writer's blog. You will be very pleasantly surprised. I promise.

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May 28, 2009 at 11:35 AM Gabriella Kortsch, Ph.D. said...

Yes, so right ... I never, ever buy anything without doing the search first, unless what I am buying is a well-known product or sold by a well-known entity.
Gabriella in sunny Spain

May 28, 2009 at 11:47 AM Andrea (TSE) said...

How simply fantastic!

June 5, 2009 at 11:14 AM Anonymous said...

Simple and right on :-)