34 Content Marketing Articles and Resources

  1. Content Marketing Defined + Top 10 Ways to Fail at It Patsi Krakoff says, "Content marketing's agenda is to educate and inform customers and prospects. Content Marketing's slogan is - 'Don't pitch. Don't sell. Don't interrupt. Educate, inform and provide value to customers and prospects. Your business will grow.'"

  2. Talking Content a blog devoted to content marketing.

  3. New Content Creates New Business - Guaranteed Recession Buster another blog devoted to content marketing.

  4. Public Relations and Content Marketing a fascinating and insightful article about how content marketing has emerged as the new PR.

  5. The Most Powerful Way to Presell Any Product or Service Dosh Dosh is one of the most consistent sources of great ideas on the web. This article is one of the best.

  6. Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy Another Dosh Dosh article with excellent advice on content marketing.

  7. 50 Content Ideas that Create Buzz This is really a great source of useable content marketing ideas by Valeria Maltoni.

  8. 10 Most Popular Content Marketing Today Posts of 2008 A round up of great articles on the topic written in 2008.

  9. Content Marketing Reading List Four recommended sources of content marketing.

  10. 6 Ways Content Marketing Can Help You Survive the Recession A six-step roadmap for companies seeking to start or increase content marketing.

  11. 11 Essential Content Marketing Insights from 2008 Custom Content Conference This is a really insightful article on content marketing.

  12. Need Content Marketing Ideas? Check This Out. Joe Pulizzi, who writes the blog Junta42, has compiled this list of 42 blogs that really add value to those who are interested in this topic.

  13. The Five Pillars of Content Marketing - The Ultimate Definition Speaking of Joe Pulizzi’s blog, this article may be the best on this list.

  14. The Steven Wright Guide to Content Marketing Time out for a little humor. Brian Clark’s article in Copyblogger uses some of comedian Steven Wright’s classic lines to share insights into content marketing.

  15. Content Marketing Strategy Trumps a Search Marketing Strategy A discussion of how content marketing attracts traffic compared to classic SEO techniques.

  16. How to Succeed at Content Marketing Even if Your Content Skills Suck A case made for consistent creation of quality content.

  17. The Ten Commandments of Content Marketing Kat French adds her insights to this topic.

  18. Free ebook: How To Turn Prospects Into Customers With Content Marketing A very good ebook that you really need to download.

  19. The Three Essentials of Breakthrough Content Marketing Sonia Simone shows how giving great content helps people like you and trust you.

  20. Why Content Marketing Is Becoming the New Public Relations Newt Barrett shares some insights on how PR has to adapt to the new social media. This includes a great slide show by Joe Pulizzi.

  21. 3 + 1 Bonus Content Marketing Posts You Don't Want to Miss Patsi Krakoff shares three blogs on content marketing that she reads and loves.

  22. 4 Content Marketing Essentials for Every Business Another very insightful article from Junta42.

  23. Content Marketing Is More User Friendly for Website Traffic Another comparison of how content marketing compares to SEO.

  24. 16 Questions to Ask Before Launching a Content Marketing or Custom Publishing Project A great guide to planning and implementing a content marketing project.

  25. Content Is King, But What Is It Really? After all this, what is content marketing? Junta42 tells us.

  26. Want Customer Loyalty? Create Customer Wins with Content Here’s a quote that sums this article up and shows why you should read it: “You are delivering something—anything—that makes you indispensable to your customer's success."

  27. Corporate Content Will Take Over Media As We Know It As David Meerman Scott fans know, businesses are now in the content creation business, whether they realize it or not.

  28. Powerful Brand Built by Great Content Marketing from UK Law Firm, Pinsent Masons As a former lawyer who tells every law firm who will listen that content marketing is the way to go, this article delights me. This is really a great case study.

  29. 8 tips to make your YouTube video go viral David Meerman Scott explores why some videos gain world wide viewerships and others don’t.

  30. Content Marketing - The Ultimate Cheat Sheet Ambal Balakrishnan answers the questions: “What is Content Marketing?” “Why should I care about Content Marketing?” “Where do I get started?” and “How do I apply “Content Marketing” concepts in creating and marketing White Papers or Ebooks?”

  31. Top Ten Reasons Why Your Content Marketing Strategy Fails Valeria Maltoni helps those who are steeped in old-school marketing tactics understand what they need to do differently in the new media environment.

  32. 49 Creative Ways You Can Profit From Content Marketing Another must read from Copyblogge on how to profit from your content.

  33. Seth Godin: "Content Marketing is the Only Marketing Left" and 10 New Marketing Lessons Seth Godin may be the Solomon of modern marketing. This article shows you why.

  34. The Medium is the Message: Five Music Marketing Ideas That Could Pay Dividends Now Written primarily for marketing music, but the applications are just as true for any content marketers.

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May 5, 2009 at 7:26 PM Joe Pulizzi said...

Charles...great list. Thanks for including me among these thought leaders.

May 6, 2009 at 10:36 AM Charles Brown said...

Joe, I could probably make a list of just your articles on the topic of content marketing. You have written so many great pieces the hard part was choosing between them all. Thanks.

May 10, 2009 at 10:15 AM Ambal Balakrishnan said...

Hi Charles:
Thanx for including my blog post on this awesome list.