Think "Fanbase" vs "Database"

Note: This is a Google Sidewiki entry I posted. I saw this short post by @BlogCoach and felt it said so much about why social media marketing is different from traditional forms. Thanks for the great idea.

This is an excellent point by @BlogCoach. Social media gives businesses the ability to connect, engage and converse with fans and friends.

Don't treat these people as a "target market" treat them like friends and you will see much greater results. As a resource, see my article on the "1000 True Fans" concept:

in reference to:

"In Social Media (and elsewhere!) - Think Fanbase not Database! 20 engaged followers is better than 5000 passers by."
- (360) Twitter / Home (view on Google Sidewiki)