The Common "Personal Branding" Denominator

Note: This is a Google Sidewiki comment I just added to an article on Personal Branding. The link to the article is below.

These are all great examples of personal branding. What is a common thread here is that each person is either a blogger, author or has a show.

In other words, they are creating content that others regard as interesting and valuable.

Personal branding is not a game of hype. A brand rides on the back of quality content. The greater one's body of work, the better the brand.

in reference to: 7 Examples Of Kick-Ass Personal Branding | SocialMouths (view on Google Sidewiki)