I just found two very informative ebooks that I wanted to pass along to you. The first is Personal Branding by Colin Wright.
Wright bases his ideas on his own personal experiences of starting a one-man design studio in Los Angeles. One example of his personal branding strategy was the name he gave his studio, "Colin Is My Name," a clever conversation starter that inevitably fixes his personal and studio names in the minds of potential clients.
The second ebook (below) is a case study called, Tribal Waters: Embracing Consumer Tribes.
This is a fascinating study of how companies are applying the principles of Seth Godin's remarkable book, Tribes: We Need You To Lead Us.
I hope you find both ebooks helpful and interesting.
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