Note: This is a Google Sidewiki entry I posted. I saw this short post by @BlogCoach and felt it said so much about why social media marketing is different from traditional forms. Thanks for the great idea.
This is an excellent point by @BlogCoach. Social media gives businesses the ability to connect, engage and converse with fans and friends.
Don't treat these people as a "target market" treat them like friends and you will see much greater results. As a resource, see my article on the "1000 True Fans" concept: http://bit.ly/bNKVen
"In Social Media (and elsewhere!) - Think Fanbase not Database! 20 engaged followers is better than 5000 passers by."
- (360) Twitter / Home (view on Google Sidewiki)
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