Saturday 0

What is the ROI of Social Media?

This is a great video that demonstrates how social media marketing delivers ROI:


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Wednesday 0

Great Way to Produce Lots of Content

Thanks to Denise Wakeman for sharing this video by Marnie Pehrson. Marnie shows how easy it is to create lots of great content to promote your business and create a great blog.


Notice two of her ideas:
  1. Capture your ideas or "epiphanies" immediately. Keep a notebook, notecards or a voice recorder with you so you don't lose your great ideas.
  2. Repurpose your content into different formats like videos, articles, audio podcasts, etc.

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Tuesday 1

Updated Social Media Revolution Video

Socialnomics has updated their very popular (and informative) "Social Media Revolution" video. Two facts they present in this updated version jumped out at me:
  1. In the previous version, they stated that if Facebook were a country, it would be the fourth most populated country in the world. Only China, India and the USA had more people than Facebook. Since then, Facebook has surpassed the USA and is now third on this list. Amazing.
  2. Only 18% of all TV ad campaigns turn in positive ROIs. This means that 82& of all TV ads fail to make money for their advertisers
  3. One out of eight married couples in the USA met online on a social media site. If people are making decisions like who to spend their lives with on social media, how much more are they making ordinary buying decisions? Think about it.


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